Image: Aurora James of Brother Vellies
With the recent murder of George Floyd, and continued lynching of Black Americans, it is important now more than ever to take action with our voices and our dollars. Protesting, fundraising, signing petitions, and educating ourselves and others is one way to stand against the atrocities against the Black community, but it is also important to support the Black community as consumers. Buying Black beauty products, supporting Black designers, promoting Black influencers. These are all ways we can be allies to a community that has historically suffered from a plethora of biases which have hindered their natural born right to live better, earn better and secure a better future. Not only that, but it is important to know where we have, in the past, spent our dollars by using tools like Goods Unite Us. The Goods Unite Us app lets you know where companies you purchase from have donated money. This will allow you to make informed purchasing decisions and find out what stores support what policies/politicians.
Use your buying power for good. Start by supporting these Black-owned businesses. Some of my personal favorites include Pyer Moss, Miss Jessie’s, Brother Vellies, Pat McGrath Labs, and Christopher John Rogers.
- The Lip Bar – Vegan and Cruelty Free, Sold at Target
- Fenty Beauty – Rihanna’s makeup line sold at Sephora.
- Hyper Skin – Skincare line focusing on hyperpigmentation
- Miss Jessie’s – Cleansing, conditioning & hair styling products sold at Target
- Briogeo – Clean and conscious haircare brand sold at Sephora
- Oui the People – Bodycare brand including a long lasting, award-winning razor
- Pear nova – 5-free luxury nail polish
- Glow Up Academy – Next level glitter brand that also has lashes and lip products
- Golde – Superfood wellness brand.
- Brooklyn Body Butter – Handcrafted body butter.
- Mischo Beauty – Luxury, eco-conscious, 10 FREE vegan cruelty-free nail polish brand
- Mented – Vegan, paraben-free, non-toxic, cruelty-free beauty brand
- KNC Beauty – Beauty brand known for eye and lip masks sold at Sephora and Neiman Marcus
- Camille Rose Naturals – Haircare and skincare sold at Target
- Pat McGrath Labs – Makeup brand by the legendary Pat McGrath, famous for her runway beauty looks and the beauty for HBO show Euphoria.
- Black Girl Sunscreen – Cruelty Free and Vegan Sunscreen, Sold at Target
- Honey Pot – Plant-based feminine hygiene products
- Ilera Apotherary – Plant-based skincare products ethically sourced ingredients
- Klur – Clean, ethical, sustainable and inclusive beauty
- Menos Mas – Gender fluid clean beauty brand known for its facial masks
- Rosen Skincare – Skincare focused on acne, sold at Urban Outfitters
- Phlemuns – gender fluid fashion label focusing on reconstructed clothing
- Brother Vellies – Chic shoe brand with handcrafted sustainably with artisans. Investors include the one and only Beyonce.
- Christopher John Rogers – vibrant, regal, feminine looks from CFDA’s Fashion Fund Award winner
- Pyer Moss – Luxury fashion brand combining storytelling, activism, debate, theatre and social commentary. Available at Net-a-Porter
- Cushnie – Ready to wear luxury feminine fashions
- Fenty – Rihanna’s luxury fashion brand
- Telfar – Gender neutral fashions available at Selfridges
- Romeo Hunte – A streetwear brand known for dressing Beyonce
- Laquan Smith – Celebrity favorite luxe fashion brand available at Luisaviaroma
- Adara – a Muslim-owned Modest fashion company